Outside of Academia, people who have the ideas, do the research, and develop the treatments (devices, drug therapies etc.) do not always have the time or the specific skills needed to write the manuscripts for the peer-reviewed publications that would best showcase their results. Writing a peer-reviewed paper requires a specific kind of story-telling, understanding of what different journals want to publish and addressing a different audience than that of regulatory bodies. Getting your data to tell a compelling story, finding the right journal, responding to reviewers, catching those details that make a good paper are all important elements to a successful peer-reviewed publication.

Having a well-written abstract may attract curious audiences at a conference and a tailor-made, visually consistent, memorable presentation can keep those audiences engaged. Depending on the profile of the conference or meeting (scientific, medical, funding-oriented etc.), slide decks and presentations should be made specifically to reach your target audience.

Finally, communicating your knowledge and results to the broader public is yet another avenue for spreading the word. Helping laypeople and potential patients understand what you do, why and how you do it is not an easy task, but it is one that can be tackled successfully, through carefully crafted texts that communicate scientific and medical information without the jargon.